United Media Works: Extending its SaaS OTT Platform Services in The Media & Entertainment Industry

CIO Vendor OTT (Over the Top) platforms have gained immense popularity with the accessibility and afford ability of the internet. Lockdown owing to the Covid-19 pandemic has added to the demand as there has been an exceptional surge in the number of viewers exploring OTT channels.

The Indian OTT Video Services Market is expected to reach up to $5.12 billion by 2026, growing at a CAGR of 30 percent every year.

Nonetheless, it has led to cut-throat competition among the OTT providers and United Media Works Pvt. Ltd. (UMW) is one such player who is thriving this segment successfully. Being a digital cinema technology service provider, the company has a deep understanding of media and entertainment. Having worked with major Hollywood and Bollywood studios, the company uses its expertise to help its clients by providing software solutions and consultation on how to build their own OTT platforms correctly. It also helps them to source content and manage it successfully.

UMW was incorporated to support the growth of the Media and Entertainment industry with scalable technology-based products and services. It is now extending its services from the entertainment space to yoga/fitness, religion, sports, education, health, training, and other fields, wherein it is creating not just customized but affordable solutions.

The `Pay as You Use' Affordable Pricing Model
UMW is a technology-driven company working on SaaS-based products. It provides end-to-end solutions to its customers along with strategies to reduce their day-to-day costs. The company offers a `pay as you use model' for hosting and managing OTT applications. It has two core business verticals ­ Digital Cinema Service and OTT Services. The company's
strength lies in its innovative business approach, execution skills, and deep focus on technology-enabled business innovations.

UMW OTT offers services, including mobile application development, streaming consultation, hosting and bandwidth solution, Video-on-demand solution, Integration for Mobile and TV Apps, Video Encoding, and DRM integration. Its OTT video analytics has live dashboard reports, Google analytics integration, custom metrics, and audience timeline along with engagement graphs.

For OTT Video Marketing, it has an inbuilt recommendation engine, social media publishing, SEO management along with email marketing. Since it has a monthly billing model, the mid-budget OTT companies are willing to take its services too.

Envisioning Global Expansion
In the last decade, UMW has thrived with its PAN India presence, serving 500+ theatres across the country. The journey for the company has been progressive, supporting the media and entertainment industry with futuristic and scalable technology-based products and services.

UMW aims at providing highly reliable services and video streaming solutions at an affordable price to all content owners, channels, and providers - big or small

On the OTT Services front, it is serving well-known clients globally and the numbers continue to rise.

Furthermore, UMW aspires to be a prominent player in the Digital Entertainment Ecosystem and take entertainment to the grassroots level. It has onboarded a team of professionals from IIT in order to provide the best solutions when it comes to technology. Besides, it aims to align its vision to get exponential growth in the coming two years. The company prefers to be labelled as a Saas based OTT Solution provider with its footprints across the world. It will soon provide its services in the US.