Skie TV: Off-the-Shelf, Plug-n-Play OTT Solution

Over the Top (OTT) market's growth can be attributed to the rising demand for customized content. This is coupled by the increasing adoption of smart devices and greater access to higher internet speeds. The OTT platform overweighs traditional platforms like Linear TVs due to its unmatched flexibility in terms of Video on Demand (VoD) and flexibility of devices where the contents can be played. Viewers of live channels can view only what is made available by the broadcasters and the Local Operators of DTH operators when it comes to live channel broadcasts. Hence, given a choice, every operator would like to build an OTT platform as it is the only option to distribute video contents over the internet. Moreover, every Internet Service provider, small or big, is interested in packaging the services in their own brand name rather than promoting multiple brands.


The contents integrated on Skie TV platform will directly play-out from the application with a single login for the end-user. This gives the viewer a seamless and uniform experience of consuming contents from multiple sources


One such company that has been aiding in the evolution is Infynect Labs, a future-driven edge computing company. Skie TV is a comprehensive and advanced Integrated Video delivery Platform that has combined the IPTV and OTT solution on a single controlled STB. The complete solution starting from the DR M, SMS, CDN to OTT Middleware have been developed by Infynect and the video is delivered through the edge CDN deployed at Operator premises. This is for the first time in India, where the Traditional Live Channels from IPTV is integrated with feature rich and content rich OTT services. This tech driven company provides the complete infrastructure, content, software and support to the ISPs to launch their own branded IPTV and OTT platforms along with curated contents from multiple content providers in India. There is no other solution which deploys deliver the IPTV and OTT on a single Box and deploys CDN at the premise of the Service Provider for delivery of contents.
"A big differentiating factor is the way the content is played out. In the majority of the available solutions, the content is just a link to the content provider's app. However, the contents integrated on Skie TV platform will directly play-out from the application with a single login for the end-user. This gives the viewer a seamless and uniform experience of consuming contents from multiple sources," says Dibyajyoti Mahanta the Director - Strategic Partnerships for Infynect Labs.



Creating a Seamless Approach towards OTT Platform
The company is not focused at selling contents, but rather believes in offering solutions to the Service Providers, wherein, content is only a part of the solution. One of the notable benefits is that the clients can own one's branded platform with the best from both the worlds ­ IPTV and OTT and this is irrespective of their location or volume of business. Adding to it, the service providers or the operators can launch their services within a couple of days and that too on their own branded application. The solutions are deployed with multiple service providers across the country and all the contents are provided with valid legal authorization.

"Our solution has been able to generate a great interest in the market and within a month of launch of Skie TV, over 10 notable service providers with a combined subscriber base of 50,000 have signed up with Skie TV. Going forward, our aim is to reach a user base of a million within a year," concludes the Director.